https://readonlymemory.vg/the-making-of-micro-machines/

"The dawn of the 1990s was a time of huge upheaval in the British games industry. Most of the well-known studios – the likes of Sensible Software, The Bitmap Brothers, Elite Systems, Gremlin Graphics and Hewson Consultants – had specialised in the home computer market, progressing through successive generations: the ZX81 and VIC-20; the Commodore 64 and Spectrum; the Amiga and Atari ST. But the irresistible rise of the Nintendo Entertainment System, and the promise of the SNES and Sega’s Mega Drive, heralded a new era of console gaming, of closed systems replacing open architectures, and of global marketing and distribution. It would require a radical shift in approach, there would need to be entrepreneurism and chutzpah, but the outlook was simple: adapt or die..."