I've been tinkering with LBM for the sake of marathon submissions, and in theory there can be a total of eight categories...Any% and Glitchless versions of these four (this names are just what I've been calling my runs):

• Fresh File, With Ads
• Fresh File, Ad-Free
• NG+, With Ads
• NG+, Ad-Free

There's multiple minutes of difference between each category (especially between Fresh File and NG+ versions; there's a guaranteed 6ish minute time save present). I have VODs of most of the category breakdowns (right now I'm working on the Any% versions for said marathon submissions, and boy my skips aren't clean yet). if you want to see what I mean.

Never really thought about doing NG+ categories just because I didn't have enough experience with the differences between normal and NG+. I'll definitely experiment with that and probably add it. Also, I saw some of your run and will get to verifying it soon, but Fresh File is just normal Any% (fun fact, as long as you don't finish Story before resetting, you don't need to clear data as it starts back at the beginning of Story)

The biggest thing between FF and NG+ is Finale - you start NG+ Finale with all three keycards in your inventory and can bypass everything to get to the end. That alone is a 5-7min difference (can we say, no more doing that annoyingly-long rock-blowing mission in Finale?) and holds true with and without ads.

I'm probably going to set NG+ as a misc category just because it does skip quite a big section of Finale. I'll try to get it up by the end of the week!

Just got time to add them. Also, would you consider the horde exploit in Ad Free as a glitch?

I wouldn't say it's a glitch as I don't do anything special to use the exploit allows you to watch multiple ads for multiple powerups, and you're using that fact to your advantage in Ad Free (I realized that each powerup you select is a level up, so by using that exploit you go from level 2 to however many levels you take). That said, I do was to double check that you are allowed to watch multiple ads in one level up in the Ads version​ first before anything gets moved on. I'll update you on that.

If you'd want, you can set a rule that the exploit just isn't allowed and at most you can only watch one Ad per level up in some of the categories.